It's amazing what the right idea can do. A great idea can take an ordinary business and make it a legend.
Over the last decade, the rules have changed, There's more marketing "noise" than ever. Everyone has become a mini-media network thanks to micro-blogging services like twitter and the social phenom, Facebook. If you don't think so, consider this: in just about 5 years, Facebook has grown to over 320 million active users. It's an incredible number--especially considering it's greater than the entire population of the United States. In just one year, Twitter went from 1.6 million users to over 32 million. That's over 81,000 users a day. All of that, along with the explosive growth of Google, has redefined the priorities of how you should market your business. And the time to get on board is NOW.
At the Idea Network, we were creating interactive marketing on the web back before the web was popular--even before the sock puppet started promoting pets.com. We launched the very first Salvador Dali Museum site to international acclaim, and went on to educate several of the local advertising and marketing agencies in Florida on the promises of the web. Would you believe some of them actually thought we were crazy. True story.