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The Face Lift That Got CLIFFCO Noticed

It started out simple enough.  The challenge was to make Cliffco a player in the cellular accessories marketplace.  However, it wouldn't be that simple.  In many cases, Cliffco's competition was 100 times its size and--even though they knew they could deliver, the competion looked better.   That's right.  They just put on a better, more professional face.  Same warehouse capability and offshore connections, same sales talent.  Cliffco needed to stand up to the competion in marketing.  And that's just what we did for them.

New Logo & Slogan
The first thing we had to do was update the logo--put it in motion and come up with a slogan that would complement it.
New Brochures & Packaging
Collateral was disected and rebuilt from square one.  The packaging  and retail presence was also re-worked.
A New Website
The crown jewel was an interactive website which allowed customers to create purchase orders online and stay up-to-date on the latest product developments.  It was ahead of its time, in 1996.  Unfortunately, the site no longer exists, since the company was bought-out in 1997.

Rebuilding Park Place Builders What happens when your company focuses on more than one are of business.   The answer?  You can lose focus if you don't tie those aspects of your business together properly.  Park Place Building Consultants came to us with a limited budget and needed a new basic image (logo) and a website--which they had never had before.  So we reinvented them and built a website that set them apart from their competition.

Reinventing Morrow Technologies When one of your competitors is Lucent Technologies, you'd better have your image and your website look as professional as possible.  Morrow Technologies Corporation believed that, too.  That's why they hired us to rebuild their website so it could compete on the same level that they were in the military technology space.  See the results in what they have called, "a well-organized website that speaks to our customers."

Seminole Funding: Lo-Go National So when Tom Bales from Seminole Funding decided to take his mortgage company national, he realized he needed a logo that was more professional then the one he was currently using.   The new Seminole Funding Logo had to be better than the rest of the nation's boring monikers.  It had to have a personality of its own.  And that's exactly what The Idea Network Provided.

The Idea Makes The Difference We can say this a million times, but sometimes price will still win out over quality and science.  When you're ready to rebuild your company, please go with a pro.  Even if it's not us.  And yes, we said science.  Advertising is a science.  And it's important for you to know that a computer and Internet connection does NOT make you a scientist.  Experience and training are what it takes.  And the end result is: pro.

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