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JANUS Puts Power Behind Their Image
JANUS Computerized Displays needed a fresh look.  Over the years, they had built their brand name to be synonymous with quality information display systems.  However, after nearly 15 years, it was time to reinvent the JANUS look for the millennium.  Over 3 months, we created a new, more contemporary image for JANUS.  This included new logos, brochures, websites and other corporate I.D. items such as business cards, letterhead and envelopes.
Establish Originality
Since JANUS was the market leader, we had to let people know that fact...but subtly.  We did this by showing a wide variety of high-profile product installations.
New Technologies
Being on the cutting edge of technology is a key to survival in any electronics industry.  JANUS had to show that they were on top of the plasma and LCD categories.
New Markets
Diversification is one of the most important elements of any business.  JANUS needed to market to a various number of segments, including miliatry, hospitality, convention, casino, and more.

Rebuilding Park Place Builders What happens when your company focuses on more than one are of business.   The answer?  You can lose focus if you don't tie those aspects of your business together properly.  Park Place Building Consultants came to us with a limited budget and needed a new basic image (logo) and a website--which they had never had before.  So we reinvented them and built a website that set them apart from their competition.

Reinventing Morrow Technologies When one of your competitors is Lucent Technologies, you'd better have your image and your website look as professional as possible.  Morrow Technologies Corporation believed that, too.  That's why they hired us to rebuild their website so it could compete on the same level that they were in the military technology space.  See the results in what they have called, "a well-organized website that speaks to our customers."

Seminole Funding: Lo-Go National So when Tom Bales from Seminole Funding decided to take his mortgage company national, he realized he needed a logo that was more professional then the one he was currently using.   The new Seminole Funding Logo had to be better than the rest of the nation's boring monikers.  It had to have a personality of its own.  And that's exactly what The Idea Network Provided.

The Idea Makes The Difference We can say this a million times, but sometimes price will still win out over quality and science.  When you're ready to rebuild your company, please go with a pro.  Even if it's not us.  And yes, we said science.  Advertising is a science.  And it's important for you to know that a computer and Internet connection does NOT make you a scientist.  Experience and training are what it takes.  And the end result is: pro.

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