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How We Added Life to Lifestyles Direct

Sometimes something as simple as life can liven up even the most boring things.  In the case of Lifestyles Direct, the retail distributor of Solar Tan Thru Suits in the Americas, that's exactly what we did.  Before getting help from The Idea Network and our partners, the sun wasn't shining brightly on Lifestyle's catalog designs.  They looked staged.  Looked stiff.  Somewhat uninteresting.  We came in and reinvented their look.  We created a new logo, a new look, and new designs.  We directed photography on 3 photo shoots and directed three great catalogs.  We also completely reinvented their e-commerce website at the same time..

On Location
Great photography can mean great things.  Lucky for us, the owner of the company was a great photographer.  With our direction, we created magic.
On Deadline
Analyzing 10,000 pictures to find the best shots.  Producing 2 catalogs and 12 covers.  Time was always tight, and we deliverd.
2 Websites
In addition to the main e-commerce website, we also produced an a completely interactive auction site--like ebay--for overstocks and last year's styles we were no longer stocking.

Rebuilding Park Place Builders What happens when your company focuses on more than one are of business.   The answer?  You can lose focus if you don't tie those aspects of your business together properly.  Park Place Building Consultants came to us with a limited budget and needed a new basic image (logo) and a website--which they had never had before.  So we reinvented them and built a website that set them apart from their competition.

Reinventing Morrow Technologies When one of your competitors is Lucent Technologies, you'd better have your image and your website look as professional as possible.  Morrow Technologies Corporation believed that, too.  That's why they hired us to rebuild their website so it could compete on the same level that they were in the military technology space.  See the results in what they have called, "a well-organized website that speaks to our customers."

Seminole Funding: Lo-Go National So when Tom Bales from Seminole Funding decided to take his mortgage company national, he realized he needed a logo that was more professional then the one he was currently using.   The new Seminole Funding Logo had to be better than the rest of the nation's boring monikers.  It had to have a personality of its own.  And that's exactly what The Idea Network Provided.

The Idea Makes The Difference We can say this a million times, but sometimes price will still win out over quality and science.  When you're ready to rebuild your company, please go with a pro.  Even if it's not us.  And yes, we said science.  Advertising is a science.  And it's important for you to know that a computer and Internet connection does NOT make you a scientist.  Experience and training are what it takes.  And the end result is: pro.

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